Cost Per Thousand (CPM)

Cost Per Thousand (CPM)

Cost Per Thousand (CPM) 150 150 Digital Media Pros

Cost per thousand, also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If Facebook for example charges you $2.00 CPM, that means you must pay $2.00 for every 1,000 impressions of its ad.